Two Looks and One Target: Feria Hábitat Valencia
 

The fair has launched the look for its 2011 edition. Including all the sectors that make up the world of interiors – furniture, bedrooms, home textiles, lighting, outdoor living, kitchens and decor – it it a ‘jigsaw puzzle’ consisting of a multitude of pieces that fit together perfectly and help underscore the fact that Feria Hábitat Valencia is an integrated show in which each section has its own personality.

The fair’s tagline, “Where interiors come alive”, aims to reflect the concept of a showcase comprised of exhibitors that support exhibitions where quality, design and innovation come together at a single event – in this instance Feria Hábitat Valencia. This year’s show takes place from 20th to 24th September at Feria Valencia and will be targeting both the domestic and the international markets.

The colours reveal and reassert the brand values that create a point of difference – vitality, optimism and a distinctive personality – and reinforce the definition of Feria Hábitat Valencia as the only point of reference both nationally and internationally, for products that are ‘made in Spain’.

Trust, hard work and unity are the values that underpin this year’s fair and they are reflected in the design chosen by Feria Hábitat Valencia. Created by CuldeSac ™ it is an exercise in continuity and strengthening of the existing identity and message.

nude launches new imagery that captures its essence

In line with its commitment to be the creative heart of Feria Hábitat Valencia, nude has this year commissioned the Universitat Jaume
Primer de Castellón to create its imagery for 2011 and mark its 10th anniversary as a springboard for young talent and a place for manufacturers and young designers to meet.

The design takes its inspiration from the essence of what nude represents and what it means to those taking part in it as a springboard for showing their designs to the world of industry. The design is highly conceptual and looks toward a future where the ten years of nude’s work are seen as a fair wind that helps new designers carve a path for themselves. The design also alludes to the last ten nude shows in the ten people who are being blown along by a wind that guides them along a path of aspiration that they perceive to be endless.

Jessica Carbonell of Joan Rojeski Disseny Sostenible is the name behind the 2011 nude imagery. She is studying for a Masters in Design and Manufacturing and won the prize by unanimous decision.

Feria Hábitat Valencia is once again entrusting emerging designers with a space, in pavilion 8b at Feria Valencia, that is the starting point for embarking on a journey along the cutting edge.