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SPECIALE MILANO DESIGN WEEK
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INTERVISTE - DESIGN TALKS

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FIERA DESIGN

Feria Habitat Valencia 2012
International Spanish trade fair for interiors
fiera  FERIA VALENCIA AVENIDA DE LAS FERIAS, S/NO. 46035 VALENCIA, , dal 18/09/2012 al 22/09/2012
Promoting both the contract channel and the presence of professional buyers from Latin American countries are two of the objectives that Feria Hábitat Valencia has set out within its 2012 edition framework, held between 18th and 22nd September at Feria Valencia. To that end, the event is working on different actions in collaboration with UNEX (the Habitat Business Association, its Internationalization and Contract), an organization specialized in this channel which promotes cooperation and international promotion actions, with ample experience in Latin American traders.
 
Among the priorities, we find the already confirmed visit to this event of an important group of prescriptors, mainly architects and interior designers, and the visit of developers of projects basically linked to hotel and catering, and also to the luxury residence and offices segment. “We are going to attract important Latin American prescriptors, and professionals from the United States who are doing business in Latin America; in all cases, these professionals are prescriptors and developers of important projects”, explained David Cámara, the secretary general of UNEX.
 
While Feria Hábitat Valencia is being held, these professionals will share their knowledge and experiences with exhibiting firms and with visitors in a professional contract area which is to be located in the Design Pavilion. In this place, called the Contract Business Area, other events will take place: conferences, debates, work groups, etc.
 
To facilitate an encounter among the invited international manufacturers and prescriptors, and in order to provide the trade fair with added value, a guided visit with these professionals to various areas of the trade fair is foreseen.
 
Other acts will also be organized, such as a cocktail lunch in the trade fair, to favour networking between prescriptors and exhibitors. Moreover, various complementary activities will also take place around the city of Valencia.
 
For José Blasco, the Feria Hábitat Valencia Chair, “the contract channel is still to be exploited by many firms and it is a segment that can offer very interesting business options to habitat manufacturers. So, Feria Hábitat Valencia continues to promote projects that facilitate these manufacturers’ access to new business and to new markets”.
 
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Contatti
Tel: (0034) 902 747 330
Fax: (0034) 902 747 345
habitat@feriavalencia.com
Link
www.feriahabitatvalencia.com
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