showUP is the place to be for buyers from home and gift stores, webshops and conceptstores. 210 exhibitors show almost 450 brands. From dutch design and scandinavian brands to fresh tableware and trendy  stationary.

showUP is a buying event for retailers in living and gifts, webshops and concept stores. 

Carefully selected participants are a guarantee for new products. You get to see the latest trends and a visit to showUP means loads of inspiration and new ideas. showUP has quickly become known as the place to be for buyers in contemporary home accessories.

showUP’s setup is innovative and inviting. The products of the participants are at the heart of an inspiring setting. The atmosphere and styling of the location is pleasant and oozes creativity. Stands are open and uniform which makes the typical fair feeling disappear.

On showUP you see new collections from leading brands. There is room for young talent and surprising presentations. It’s the perfect combination of buying and getting inspired.